HOWARD UNIVERSITY STUDENTS WRAP UP THE 2010 Honda Insight Marketing Competition
Washington, DC – Howard & Associates Marketing, a student-run marketing agency, successfully executed an integrated marketing communications plan designed to increase awareness of the 2010 Honda Insight hybrid on the Howard University campus. Howard & Associates Marketing created a campaign consisting of a promotional party in the student cafeteria, a main event where the Honda Insight was showcased for students to explore, and the final event showcasing the Honda Insight in the Howard University Homecoming parade. All events and campaign tactics were designed to show off the fun, appealing attributes of the Honda Insight hybrid to the Generation Y market. The campaign reached more than 4,000 campus and community members over the course of the term.
The students developed the campaign as part of the Honda Insight Marketing Competition ¾ a unique industry-education partnership managed by Honda and EdVenture Partners that gives students the chance to apply their knowledge in the real world. Howard University was one of 21 universities from around the country participating in this program.
To wrap up the program, Howard & Associates Marketing will present their results to Honda representatives in a formal, agency-style presentation. The students will present their findings, including a 62% increase in the percentage of Howard University students familiar with the Insight. According to a survey taken at the main event, 70% of the people participating in the event said that seeing and learning about the Honda Insight has piqued their interest in the car.
Each participating university is competing for the chance to present their ideas to Honda executives at the end of the term. Honda will select the top three agencies to present at the Scholastic Achievement Award presentation for the chance to win monetary awards. Winners will be announced after the competition at www.edventurepartners.com.
At approximately 9 a.m. this morning, a campus police vehicle caught on fire for unknown reasons. The car was parked at the gates to Main Campus on Sixth Street.
Release Date 10/25/09
On October 24, 2009 at approximately 7:30 p.m., DC Fire & EMS Service, and units of the Metropolitan Police Department responded to the area of 1300 block of Euclid Street, NW, for a report of an injured female. Preliminary investigation revealed that the victim was a Howard University female student walking in that area where two men were arguing with a third male subject. During the argument a gun was produced and fired by one of the suspects at the male subject missing him, but striking the victim once on one of her upper legs. The victim was transported to a local hospital for treatment. The Metropolitan Police department (MPD) is conducting an investigation.
Suspect’s Description: #1- B/Male/16 -17 years of age/dark complexion/short hair wearing a black jacket, blue jeans pants/armed with a handgun/NFD.
#2 – B/Male/16 – 17 years of age/dark complexion/shoulder length dread locks/wearing a blue jacket, and blue jeans/NFD.
Release Date 10/24/09
On October 24, 2009 at approximately 2:30 am, Metropolitan Police Department (MPD) units were called to the area of 2nd Street and Elm Street N.W. for the sound of gunshots. MPD Units canvassed the area and located a crime scene in the 2200 block of 2nd Street where two adult victims were found suffering from gunshots wounds. Both victims were transported to local hospitals for treatment. MPD is continuing their investigation.
Alerts are sent by the Howard University Police Department.
Howard University Campus Police Department
2244 10th Street NW, Dispatch 806-1100, Investigations Section 806-1081
October 21, 2009.
Homecoming Safety Tips
Homecoming is a cheerful time for the Howard Community. This festive time can be marred by the unguarded moment when crime can, and usually does, occur. To help keep you on your guard and focused on enjoying the Bison spirit of Homecoming, here are some safety tips for you, your friends and your family.
1. Wear comfortable shoes and clothing.
2. Anticipate your entertainment plans and know how you are going to get back to home base.
3. If you are in a group have a designated meeting point or plan in case of emergency.
4. If you intend to consume alcohol and can legally do so, make sure you have regular meals to give your body a way to reduce inebriation.
5. Always have a designated driver and a way to return safely home.
6. At parties, only accept drinks in closed containers: bottles, cans or pouches.
7. There is nothing wrong with wiping the seals or contact parts of drink containers your safety comes first.
8. When in bars or clubs, always get your drink directly from the bartender, and do not take your eyes off the bartender or your order.
1. Keep personal identification and credit cards on your person to a minimum.
2. Strip down your wallet to bare necessities. Where possible, one credit/debit card and some cash, student ID and state ID and driver’s license.
3. Keep bags and pocket books closed when you are not accessing its contents.
4. Cell phones and other electronic devices should be properly secured when not in use.
5. Disposable cameras are inexpensive and more functional in a crowded environment.
6. Secure car keys, and remember where they are located.
7. Secure all valuable items in the trunk of vehicles, not in the visible passenger area of vehicle.
8. Notice street and parking signs and landmarks when parking automobiles.
Tonight is the Homecoming Poetry Cipher. Expected performers are Sunni Patterson, Shihan, Georgia Me, Sonja Sohn, Joshua Bennett and Messiah Ramkissoon along with nine student poets.
This Type Love by Shihan
I want a love like
Me thinking of you
Thinking of me thinking of you type love
Or me telling my friends more than I’ve ever admitted to myself
About how I feel about you type love
Or hating how jealous you are
But loving how much you want me all to yourself type love
Or see how your first name just sound so good next to my last name
And shit I wanted to see how far I could get without calling you
And I barely made it out of my garage
See, I want a love that makes me wait until she falls asleep
And wonder if she’s dreaming about us being in love type love
Or who loves the other more
Or what she’s doing this exact moment
Or slow dancing in the middle of our apartment to the music of our hearts
Closing my eyes and imagining how a love so good
Could hurt so much when she’s not there
And shit I love not knowing where this love is headed type love
And check this, I want to place those little post-it notes
All around the how she she never forgets how much I love her type love
And not have enough ink in my pen to write all there is to love about her type love
And hope I make her feel as good as she makes me feel
And I want to deal with my friends making fun of me
The way I made fun of them when they went through the same kind of love type love
Only difference is, this is one of those real love type loves
And just like in high school
I want to spend hours on the phone not saying shit
And then fall asleep and then wake up with her right next to me
And smell her all up in my covers type love
I want to try counting the ways I love her
And lose count in the middle just so I have to start all over again
And I want to celebrate one of those one month anniversaries
Even though they ain’t really anniversaries
But doing it just ‘cause it make her happy type love
And, check this, I want to fall in love with the melody the phone plays
When none of us dialed into it type love
And talk to you until I lose my breathe
She leaves me breathless
But with the expanding of my lungs I inhale all of her back into me
I want a love that makes me need to change my cell phone calling plan
To something allows me to talk to her longer
‘cause in all honesty, I want to avoid one of them high cell phone bill type loves
And I want a love that makes me regret how small my hands are
I mean the lines on my palms don’t give me enough time
To love you as long as I’d like to type love
And I want a love that makes me st-st-st-st-stutter
Just thinking about how strong this love is type love
And I want a love that makes me want to cut off all my hair
Well, maybe not all of the hair
Maybe like I cut the split ends and trim my moustache
But it would still be a symbol of how strong my love for her
And check this, I kind of feel comfortable now
So I even be fantasizing about walking out on a green light
Just dying to get hit by a car
Just so I could lose my memory
Get transported to some third world country just to get treated
Then somehow meet up again with you so I can fall in love with you
In a different language and see if it still feels the same type love
I want a love that’s as unexplainable as she is
But I’m married, so she’s gonna be the one I share this love with
Due to the winter-like weather expected on Saturday Afternoon, the Howard University Homecoming Steering Committee has decided to move the International Dance Showcase from the Rooftop of the Undergraduate Library to the Armour J. Blackburn Ballroom. The doors for the event opens at 5pm and is scheduled to start homecoming off on a Rhythmic High.
But despite the move, many persons have been asking, “What is ‘Cadence’? With only one day left for the event, we will allow some insight to the show, to alleviate further speculation.
Saturday evening, what should you expect at the 1st Homecoming International Event? What should you come prepared for with this event?
The show is going to be a mixture of “a Performance Concert and in true Howard style, a good Party,” with cultural dances to represent different parts of the world and 2 world renowned DJs to bring world music to the Ballroom and Hilltop Lounge. The show features NSAA African Dance Ensemble, Washington DC’s own Beat ya feet kings, and coming Live from Jamaica Tony Matterhorn, who is famous for his hit single “Dutty Wine” and his crafty DJ skills.
So prospective patrons, Loosen your necks, and come out ready to dance Saturday evening. Cadence is Homecoming’s International Launch Party.
Mikael E. LaRoche
Howard University Homecoming Steering
International Event Coordinator